Fuel Up

America’s dairy farmers have evolved Fuel Up to Play 60 to simply Fuel Up — a broader effort, adapted to meet the growing needs of today’s youth and school wellness environments. While our long-standing Fuel Up to Play 60 program with the NFL officially ended in June of 2023, our joint commitment to schools isn’t changing. 

Fuel Up is an initiative focused on helping educators and students fuel wellness in the areas that matter most, like being mindful and staying healthy. Our educational resources, partnerships and grant/funding opportunities aim to broaden access to good nutrition and overall wellness. Through Fuel Up, we’re committed to working together with educators, students and partners to make a difference in their schools and their communities.