Wendy's® Expands Menu to Include Yogurt and Nestle® Milk

Wendy's® and Nestle® are partnering to offer milk and yogurt at Wendy's nearly 6,000 restaurants nationwide. Beginning this month, Wendy's is introducing low-fat, Nesquik milk packaged in plastic bottles, along with Yogurt 'Squeezerz' - low-fat, strawberry yogurt in a kid-friendly, squeezable tube.

Dairy Management Inc.T, which manages the national dairy checkoff program, will meet with Wendy's and Nestle to brainstorm other opportunities to grow dairy sales, including consumer market testing of new flavors, opportunities to add adult-sized milk options to the menu, and increasing sales on the breakfast menu.

The checkoff investment played an integral part in creating early relationships with foodservices to include milk in plastic containers. Wendy's first introduced milk in plastic bottles as part of its Kids' Meal Choices program in 2005 and it remains a popular menu option today. When ordering a Kids' Meal for their children, parents can substitute milk instead of a soft drink or yogurt instead of French fries for no extra charge. Today, nearly one-third of Wendy's Kids' Meal orders now include one of these substitutions - and use of this option continues to increase.

"We're excited Wendy's has selected Nestle Nesquik as part of their nutritious children's menu," said Cathy Dean, brand manager with Nestle Nesquik. "This is the first time that we've created a fortified white milk product, and we're pleased to debut it at Wendy's alongside our ever-popular chocolate-flavored milk."

"Nesquik has long been a family favorite," said Bob Holtcamp, senior vice president of marketing at Wendy's. "We believe the introduction of Nesquik will be a real plus and will encourage even more milk consumption by our younger customers. That's a good thing."